Ride into flavor country with this bold, smoky-sweet blend. Cowboy Coffee Rub brings together rich, dark coffee and deep brown sugar for a savory-sweet balance, while morita chiles add a smooth, smoky heat. Inspired by campfire cookouts and long trails, it’s perfect for brisket, ribs, steak, or roasted veggies. This is BBQ with grit, smoke, and just enough kick to keep things interesting.